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Aviation

PrivateFly

London, London

GlobalManually Curated
Specialization

On-demand private jet charter with instant pricing

Region

London, London

Off-Market Access

Upon request

Experience

Founded 2008

About PrivateFly

Technology-driven private jet charter platform offering instant pricing across 7,000+ aircraft, acquired by Directional Aviation in 2018.

Known For

  • Founded in 2008 by Adam Twidell, a former RAF pilot, and Carol Cork as an online booking platform for private jet charter
  • Technology-led quoting that returns pricing and aircraft options within minutes from a large network of licensed operators
  • Acquired in 2018 by Directional Aviation, the owner of Flexjet and Sentient Jet
  • Strong in short-notice and single-trip charter across Europe, with a growing transatlantic and US book

Typical Mandate

PrivateFly serves principals, executive assistants and family offices that want fast, comparable charter pricing rather than a long-term programme. Typical mandates are single trips or short series of flights, from a EUR 8,000 light jet hop to six-figure long-range itineraries, often booked with only a few days' notice. Clients who fly more than 25 hours a year tend to migrate to a card or fractional product within the Directional Aviation group; PrivateFly's own niche is on-demand.

How to Engage

Requests are made through the online quote tool on PrivateFly's website or by contacting its flight team, which operates around the clock. Provide route, dates, passenger count, luggage and any preferences on cabin size or operator; quotes and aircraft options follow shortly. Payment is usually settled before the flight, with credit terms available to established clients. Family offices often set up a profile to streamline repeated bookings.

Frequently Asked Questions

Is PrivateFly an operator or a broker?

A broker. PrivateFly does not own aircraft; it sources them from licensed operators in Europe, the United States and elsewhere, checks operator credentials and manages the booking. Since 2018 it has been part of Directional Aviation, which does own and operate fleets through Flexjet.

How quickly can PrivateFly arrange a flight?

Quotes typically arrive within minutes of a request through the online tool, and flights can be arranged with a few hours' notice where aircraft and crew are available, subject to airport slots and permits. Most bookings are made a few days ahead.

Does PrivateFly offer empty-leg flights?

Yes. PrivateFly lists empty-leg flights, which are repositioning sectors offered at a discount to the normal charter price. They suit flexible travellers, since routing and timing are fixed by the operator and can change if the original booking shifts.

Last reviewed: September 2026. Curated by Trophy Registry from public sources and industry references.

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Contact

www.privatefly.com

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