Coldwell Banker Global Luxury
Madison, Madison
Global luxury residential with certified Luxury Property Specialists
Madison, Madison
Upon request
Founded 1906
About Coldwell Banker Global Luxury
Coldwell Banker's Global Luxury program certifies top agents worldwide, with dedicated marketing for properties in the top 10% of their respective markets.
Known For
- Luxury marketing program of Coldwell Banker, a US brokerage brand founded in San Francisco in 1906
- Successor to Coldwell Banker Previews International, the luxury division launched in 1933 and rebranded in 2017
- Certifies agents as Luxury Property Specialists based on sales in the top 10 percent of their local market
- Publishes an annual luxury market report drawing on transaction data across the North American franchise network
Typical Mandate
Coldwell Banker Global Luxury is most often engaged by sellers of high-value homes in North American markets who want a national franchise brand behind the listing, and by buyers relocating between US metropolitan areas or resort regions. Price points are typically in the low single-digit millions of dollars, with larger estates in markets such as California, Florida and Colorado reaching the tens of millions. The program provides marketing tools and referral channels; the transaction is handled by a local certified agent.
How to Engage
Clients engage a certified Luxury Property Specialist in the relevant market, found through the program's website or via referral from another Coldwell Banker office. Sellers should prepare property records, recent improvements and pricing expectations for an initial valuation meeting. Buyers relocating across regions can ask one agent to coordinate introductions elsewhere in the network. Proof of funds or lender pre-approval is expected before touring properties in the upper price range.
Frequently Asked Questions
What is Coldwell Banker Global Luxury?
Coldwell Banker Global Luxury is the luxury property marketing program of Coldwell Banker, a US residential brokerage brand founded in 1906 and now owned by Anywhere Real Estate. It replaced the Previews International program in 2017 and certifies agents who work in the top segment of their markets.
How does an agent become a Coldwell Banker Luxury Property Specialist?
Agents must complete the program's certification and demonstrate a record of sales in the top 10 percent of their local market by price. Certification gives access to dedicated marketing, the annual luxury report and referral networks across the Coldwell Banker franchise system.
Does Coldwell Banker Global Luxury operate outside the United States?
The brand has franchise presence in a number of countries, but its depth is in the United States and Canada. Buyers seeking property in Europe or Asia are more likely to encounter it through referral partnerships than through a dense local office network.
Last reviewed: September 2026. Curated by Trophy Registry from public sources and industry references.
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www.coldwellbankerluxury.com